The modern attribution platform for mobile apps. Track installs, measure ROAS, and forward conversions to every ad network — all from one dashboard.
Free during beta. No credit card required.
Add a few lines of code. We handle everything else.
Generate campaign links in your dashboard. They automatically capture click IDs from every ad network.
One line of code in your app. The SDK matches installs to clicks using deterministic and probabilistic signals.
Revenue events are automatically forwarded to Meta, Google, and TikTok via server-side Conversions APIs.
Everything you need to measure what's working — nothing you don't.
All PII is hashed on-device before it leaves the app. No IDFA required. Works with ATT opt-out users. Fully GDPR compliant.
Don't fire trial events on day one. AppRefer waits until users keep the trial — improving ROAS by 30-50%.
Installs, revenue, trials, and campaign performance — all in one place with period-over-period comparisons.
Forward conversions server-to-server to Meta, Google Ads, and TikTok — with automatic retry on failure.
Test your entire attribution flow with sandbox keys before going live. No test data leaks into production.
Add the SDK, connect your ad accounts, and start measuring. No sales calls, no contracts, no per-install fees.
Traditional MMPs charge $0.01–$0.10 per install and lock you into annual contracts. AppRefer is a flat rate with no surprises.
| Traditional MMP | AppRefer | |
|---|---|---|
| Pricing | $1K–$10K+/mo | Flat monthly rate |
| Per-install fees | $0.01–$0.10 each | Unlimited installs |
| CAPI forwarding | Extra fee | Built-in |
| Setup time | Weeks + sales calls | Minutes |
| Trial optimization | Limited | Qualified Trial |
| Contracts | Annual minimum | Cancel anytime |
Join the beta and get set up in minutes. We'll even help you migrate from your current MMP.